Get your website listed on page 1 Google & Yahoo
Correct internet marketing is not just about optimizing the home page. This is no longer an effective optimisation solution and is based on technology that may have worked 18 months ago but not today.
Goolge considers website architecture as one of the major factors for search engine optimisation and rewards such sites with top positions - even Google's PPC or sponsored link campaigns are being rewarded for such relevancy.
Even if your landing page is optimised for all of your top keywords and you were able to achieve page 1 positions this would only represent at best 20 - 35% of available traffic. A 100% search engine compliant (SEC) platform will attain up to 94 - 98 % of all available traffic including top keywords. Website architecture is the best possible solution for search engine positioning and Google quite clearly rewards website's that conform to these latest standards and in accordance with ehtical internet marketing techniques.
For over 7 years HootSmart Ltd have been optimising website's and ecommerce shopping cart solutions; developing and advising many software developers of how to best structure content management systems and ecommerce platforms for search engine marketing.
At HootSmart LTD, we only provide one service and that is to prepare ' the whole of your website for online marketing' . Not just the home page ! Not just 4 keyword phrases ! We research and optimise up to 50 major keywords. And because of correct website architecture this ensures that ALL related keywords, products and services are also ranked high on the search engines pulling in more qualified traffic which means more value for money for the website promotion service you have paid for.
Quite simply put, if you have an ecommerce website then home page optimisation is a waste of your time and money !